“Lecture,” goes the old saw, “is the art of transferring as much information as possible from the teacher’s notes to the students’ notes without going through the mind of either.”
That might be true in the academic world, but in business, it constitutes a cardinal sin… wasting time. Notes don’t do the work; employees do. And the whole point of business training is to impart or enhance a usable skillnot to just create a set of notes on how to learn it.
While some skills can be picked up online, others are better served live (and lively)… complete with eye contact, feedback, handouts, and sidebar discussions. Throw in one-on-one time between each participant and the instructor, and you have a recipe for successful learning.
The recipe is no secret, but it’s only half the story.
The other half is who is doing the cooking.