Molière once wrote: “Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.” If he had worked in the modern business world, he might have added: “You also do it sometimes because your business will to grind to a halt if you don’t.”
Written communication is the neural transmission of business—racing across the globe at the speed of light, shining out from computer screens and smart phones, gushing across board room tables, and making things happen. Whether it takes the form of an email, a proposal, or a report, good writing is often the first solid step on the long path to success.
Fortunately, good business writing can be taught. More important, it can be learned. All you need is someone who understands its principles and how to teach them—and who values efficiency, economy, and power in words.
All you need is… well, let’s put it this way…