Sales Support Docs

Writing

Sales Support Docs

Some things sell themselves—a rare alignment between customer need and product or service function. Others need a boost from a sales force to trumpet their virtues and broadcast how they fit the bill.

If the product or service is simple, the task is straightforward. But if it’s complex, well… your sales force may end up spending more time explaining than closing deals.

That’s where a sales support document shines—by educating the customer before the salesperson even comes to call. And less time explaining means more time for focusing on the sale.

At Write Now, we understand the power of a well-written sales support document—because we’ve written them. And we know that, to be effective, they must tiptoe the line between blatant advertising and helpful advice.

We have very good balance.

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