What makes a speech great? Is it the script? The delivery? The timeliness of the message?

The answer is “All of the above.” A great speech is appropriate to its moment and its speaker. It distills the speaker’s thoughts and ideas into phrases that cut to the heart of the matter without sounding anxious or terse. It draws on the speaker’s inherent strengths and uses a verbal jujitsu to get his or her message across with simple, elegant power.

Great speeches happen, but they don’t “just happen.” They begin with a blank page and end with applause.

Write Now is what gets you from here to there.

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